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Three brands, three different buyers
We pack under our own labels as well as shipping in bulk. Each brand answers a different question — one sits on a supermarket shelf, one moves in containers, one competes on everyday value.
Brand one · premium retail
NITRA
Our consumer brand. Launched in 2020 for the premium UK retail market with a health-conscious, vegan-focused range, then into the GCC from 2022. Over a hundred SKUs across seven categories, stocked in more than a thousand UAE outlets.
Who buys it
Retailers and distributors
Lulu Hypermarket, Union Cooperative, Abu Dhabi Coop, plus A-class and B-class independents, and online through Noon and amazon.ae.
What it covers
Seven categories
Basmati and non-basmati rice, flour, sugar, ready to eat, rusk and khari, and the mayonnaise, ketchup and jam range.
Positioning
Premium, and vegan from the start
A health-focused range from the outset rather than a later reformulation. Premium and mainstream retail segments in every market.
Brand two · wholesale basmati
ZARA
Our wholesale basmati label. 1121 Indian basmati, premium long grain, shipped in bulk to importers and distributors across the Gulf and Africa. Where NITRA sells a pack, ZARA sells a container.
Who buys it
Importers and wholesalers
Buyers taking full container loads for their own market, their own distribution and often their own repacking.
The grain
1121 Indian basmati
8mm and above before cooking. Raw, steam or sella to contract.
How it ships
25kg and 50kg
20–25 MT per 40ft container, with full export documentation.
Brand three · everyday value
GR Feast
Our value label, for buyers who want dependable staples at a working price rather than a premium presentation.
Rice
Sona masoori
The everyday South Indian staple, in the sizes retail actually moves.
Rice
Thai long grain
Imported long grain for markets that prefer it to Indian non-basmati.
Sugar
Packed white sugar
1kg, 2kg and 5kg retail packs.
A fourth option
Or your own label
Plenty of our customers would rather build their own brand than stock ours. We pack under your label at our unit in Ras Al Khor, Dubai — the same commodity, the same specification, your name on the bag.
What we handle
Packing and print
Retail packs from 500g upward, printed to your artwork, filled and sealed at our own lines.
What you get
Your brand, our supply chain
The origin buying, cleaning and grading stay ours. The label and the customer relationship stay yours.
Getting started
Minimums on request
Tell us the commodity, the pack size and the volume, and we will come back with what it costs.
Which one fits your business?
Tell us your market and how you sell, and we will tell you honestly which of the three suits — or whether private label makes more sense.