Foodstuff exporters and importers, from Dubai since 1975
Golden Rise Trading L.L.C. is a Dubai-based foodstuff trading company specialising in the export and import of high-quality agricultural commodities. From our base in Al Ras, Deira, we serve a global customer base with a focus on consistency, reliability and competitive pricing.
Golden Rise Trading L.L.C.Sourcing, processing and packing — 2 min
Our business
Two strategic verticals
One supply chain, run at both ends: bulk commodity trading into African and international markets, and a premium consumer brand on retail shelves across the UK and the Gulf.
Vertical one
Wholesale trading
Supply of commodities to African and international markets through our offices in Madagascar, Kenya, Tanzania and Benin, plus a sourcing and processing unit in India.
- Rice — 60,000+ MT annual wholesale, basmati and non-basmati
- Spices — a global leader in clove exports, 2,000+ MT from Madagascar
- Pulses, nuts and sugar — sourced direct at origin
- Bulk packing in 25kg and 50kg bags, 20–25 MT per 40ft container
Vertical two
Retail — the NITRA brand
Premium consumer brand launched in 2020 in the UK, now expanding across the GCC and Europe.
- 100+ SKUs across pulses, rice, spices, flour, tea and sugar
- 1,000+ retail outlets in the UAE, A-class and B-class
- Lulu Hypermarket, Union Cooperative, Abu Dhabi Coop
- Online via Noon.com, amazon.ae, nitrafoods.ae and nitrafoods.com
Scale
By the numbers
Figures are indicative annual volumes and should be confirmed against current records before use in a contract or tender.
Why buyers work with us
An integrated model, not a brokerage
Our competitive position combines wholesale commodity trading with ownership of a premium retail brand. Very few companies in this trade hold both ends.
01
Direct sourcing
Direct sourcing from Madagascar, Tanzania and Kenya across spices, rice and pulses ensures supply security and a cost advantage.
02
Supply chain integration
Vertical control from origin sourcing, through our Ras Al Khor facility, to the retail shelf.
03
Retail innovation
NITRA — launched in the UK in 2020, expanded into the UAE from 2022 — now serves over a thousand outlets.
04
Global reach
African and international markets through wholesale; the UK, GCC and Europe through NITRA.
Our customers
Who buys from Golden Rise
Two very different customer bases, served by the same supply chain. Bulk buyers take containers; retail groups take cases of NITRA off the shelf.
Wholesale customers
Buyers of critical staple foods in bulk, across the Middle East, Africa, the Indian Ocean region and the United Kingdom.
NITRA retail accounts
Over a thousand outlets across the UAE, from the major hypermarket groups down to independent B-class stores.
Value proposition
What a customer actually gets
01
Reliable supply
Consistent quality and specifications on critical staple foods, shipment after shipment, with stock held to bridge origin seasons.
02
Competitive pricing
Efficient sourcing at origin and scale in key product lines — 60,000+ MT of rice and 2,000+ MT of cloves a year — rather than a margin added to somebody else's quote.
03
End-to-end support
From product selection and packaging through to documentation, shipping and customs clearance, handled by our own team.
