In-house processing
Cleaning, grading & packing
Lines in Dubai and at origin. A change of specification is a scheduling decision, not a renegotiation.
About Golden Rise
A Dubai foodstuff trading company, fifty years in the making.
What began in 1975 as Mahesh Masala Mill is today an agri-commodity trader with offices on three continents and a premium consumer brand on supermarket shelves.
1975Founded
2Generations
5Countries with our offices
Who we are
A Dubai trader with its feet at origin.
Golden Rise Trading L.L.C. is a Dubai-based foodstuff trading company specialising in the export and import of agricultural commodities. From our base in Al Ras, Deira — a few steps from the Creek where Dubai's trade began — we serve buyers across the Middle East, Africa, the Indian Ocean region, the United Kingdom and North America with rice, pulses, spices and cashew and sugar.
Our reputation is built on quality assurance, timely deliveries and relationships that last for decades rather than seasons.
Key facts
Golden Rise Trading at a glance
- Legal name
- Golden Rise Trading L.L.C.
- Founded
- 1975, as Mahesh Masala Mill, by Mr. Satramdas Nihalani
- Incorporated in Dubai
- 2007
- Managing
- Mr. Nitin (Neeraj) Nihalani, in the business since 1996
- Head office
- Office 101, Al Fajar Building, Al Ras, Deira, Dubai, UAE
- Sourcing offices
- Madagascar (2011), Benin (2013), Tanzania (2015), Kenya, India
- Processing unit
- Ras Al Khor (Al Aweer), Dubai
- Products
- 1121 basmati and non-basmati rice, pulses, Madagascar cloves and spices, raw cashew, sugar
- Volumes
- 60,000+ MT rice and 2,000+ MT cloves a year
- Markets
- 60+ countries across Africa, the Middle East, Indian Ocean, UK & Europe, North America and Australia
- Brands
- Nitra (retail), ZARA (wholesale basmati), GR Feast (value)
Our journey
From a spice mill to five countries.
Each office was opened in the country we were already buying from, to get closer to the crop.
- 1975
Mahesh Masala Mill
Mr. Satramdas Nihalani founds the business, focused on spices and local trading.
- 1990s
Into staple foods
Steady expansion into rice, pulses and other food commodities.
- 1996
Next generation
Mr. Nitin (Neeraj) Nihalani joins to modernise and grow the business.
- 2007
Golden Rise Trading
Golden Rise Trading L.L.C. is incorporated in Dubai as a dedicated foodstuff trader.
- 2011
Madagascar
Office, cleaning facility and warehouse for cloves and pulses.
- 2013
Benin
Cotonou office opens — raw cashew out, rice in.
- 2015
Tanzania
Mung beans, chickpeas, pigeon peas, sesame and cashew.
- 2020
Nitra launches
Our premium consumer brand launches in the UK.
- 2022+
Nitra in the Gulf
Nitra reaches 1,000+ retail outlets across the UAE.
What drives us
Outstanding quality at a competitive price — with the ethics to match.
01 — VISION
A preferred global partner
For staple foods and agri-commodities, in every market we serve.
02 — MISSION
Source, process, deliver
Strong sourcing, processing and logistics, held together by strict quality control.
03 — VALUES
Integrity & reliability
Long-term relationships and customer-centric service, shipment after shipment.
04 — QUALITY
International standards
Sourced from quality-conscious suppliers and processed to international standards.
What we own
The infrastructure behind every shipment.
Facilities and people in Dubai and in our origin countries — so we control the parts of the chain that decide quality.
Own warehouses
Stock across the seasons
Hygienic, safe storage for food commodities — which is what lets us supply between harvests.
Experienced team
People who have done it for years
Quality control, documentation, shipping and customs clearance — handled in-house, not outsourced.
Request a quotation
Fifty years in, still buying at origin.
Tell us what you need and where it ships. We will tell you honestly whether we buy it ourselves — and what it costs.